Perfume
Jul 08, 2026 · 6 min
How to buy perfume decants (without getting burned)
A field guide to spotting authentic decants, understanding sizes, and building a rotation that actually gets worn.
Journal
Field notes from four divisions.
Marketing playbooks, fragrance breakdowns, gadget teardowns and event picks — from the team that ships them.
Marketing
Jun 24, 2026 · 8 min
SEO in 2026: what still works when everyone uses AI
Search is changing fast, but the fundamentals compound harder than ever. Here's the playbook for the next 12 months.
Gadgets
Jun 12, 2026 · 5 min
MagSafe power banks: are they actually worth it?
We tested 12 magnetic power banks over three months of travel. Here are the two we'd actually buy again.
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